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The Future State of B2B:
Resources

Stay ahead of the pack with these Future B2B Resources.
June 10, 2024
8 Top B2B SaaS Customer Retention Strategies

Customer retention in Software-as-a-Service (SaaS) companies goes beyond repeat purchases. It signifies continuous software subscription renewals, system upgrades, and add-on purchases due to satisfactory customer experiences. The article underscores the importance of B2B SaaS customer retention strategies that equip and reward loyal customers. Key takeaways include the financial stability indicated by high customer retention and the significance of consistent communication in resolving issues and meeting customer expectations. The article lists eight strategies: meeting customer expectations, monitoring customer feedback, addressing issues promptly, using data-driven approaches to enhance customer experience, observing data absence as an indicator of dissatisfaction, mapping the customer journey, rewarding loyalty, and providing resources for sustained product use. Effective customer retention boosts a company's financial health and ensures long-term success.

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June 6, 2024
Best practices for multicultural marketing

To excel in multicultural marketing, focus on three best practices: research, representation, and respect. Thoroughly understand your audience's cultural nuances and avoid stereotypes. Ensure your marketing materials feature diverse, authentic representation to resonate with various communities. Show genuine respect by engaging with your audience in a way that values their unique identities and experiences. These strategies foster trust and loyalty, essential for effective multicultural marketing in an increasingly diverse society.

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June 5, 2024
5 Trending B2B Content Marketing Ideas To Drive Your Growth

The landscape of content marketing is ever-evolving, with new trends emerging and old ones fading. The article highlights five pivotal B2B content marketing ideas to stay ahead in 2022. Firstly, it emphasizes the importance of EAT (Expertise, Authoritativeness, Trustworthiness) for optimizing content, as Google's algorithm now prioritizes these factors. Secondly, incorporating author bios in content can bolster its credibility and fulfill EAT requirements. Thirdly, amidst the saturation of thought leadership content, creating unique content is vital. Innovative formats like infographics, videos, and technical comic books can make content stand out. Fourthly, sharing customer-driven content, such as testimonials and case studies, can enhance trust and authority. Lastly, exploring new social media platforms, including TikTok, can help brands tap into new audiences. The article underscores the need for aligning content strategies with current trends to remain relevant and impactful.

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May 30, 2024
4 B2B Content Marketing Examples for Tech Companies

This article highlights the significance of B2B content marketing for tech companies. It presents four exemplary B2B content marketing strategies employed by tech firms to engage their audience and drive results. These examples demonstrate how tech companies can leverage content to showcase their expertise, address customer pain points, and position themselves as industry leaders. By analyzing these successful campaigns, businesses can glean insights and best practices to refine their content marketing efforts and achieve desired outcomes.

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May 27, 2024
Rise of CTV in marketing: Discover strategies that drive success

Connected TV (CTV) advertising is revolutionizing marketing with precise targeting and direct-to-consumer strategies. CTV enables brands to reach audiences through smart TVs and streaming devices, driving engagement with personalized, interactive ads. The shift from traditional linear TV to CTV offers benefits such as enhanced storytelling and measurable data but also poses challenges like ad fragmentation and privacy concerns. Effective CTV strategies integrate with other digital marketing efforts, creating captivating content that resonates with viewers and drives conversions. As CTV ad spend rises, embracing these opportunities is essential for future success.

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May 23, 2024
Ethical marketing: Building trust and consumer engagement in the digital age

Ethical marketing, emphasizing transparency, honesty, and social responsibility, is crucial for building consumer trust and engagement in the digital age. Conscious consumers prioritize brands that demonstrate ethical practices, such as environmental sustainability and social responsibility. Successful examples include Warby Parker’s eyewear donation program and Patagonia’s environmental activism. Adopting ethical marketing principles not only fosters loyalty but also enhances a brand's reputation, leading to long-term success. Conversely, unethical practices can result in consumer mistrust and financial losses, highlighting the importance of genuine ethical commitments for future business sustainability.

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May 14, 2024
Does your B2B marketing need to pivot to reflect these 3 trends?

B2B marketing – like every other form of marketing today – is constantly in a state of flux and evolution. No longer is it just evolving to be more B2C-like, it’s also facing changing technology and customer/prospect expectations. Future B2B, a global publisher of specialist content for professionals across 15-plus industries, dives into three B2B […]

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May 9, 2024
7 Most Effective Content Syndication Strategies

Content syndication is a powerful tool for marketers aiming to maximize their return on investment. It facilitates the distribution of digital assets to generate new leads, target specific audiences, and educate potential clients. The article outlines seven pivotal strategies for effective content syndication: 1) Utilize gated content, such as e-books, whitepapers, and videos, which require users to provide contact information, ensuring lead generation. 2) Collaborate with niche platforms that understand your business and audience. 3) Implement filters to target specific job titles, industries, and locations. 4) Produce concise and easily digestible content. 5) Ensure your content is unique and memorable, standing out in a saturated digital landscape. 6) Regularly clean your lead list to maintain updated and usable data. 7) Engage in lead nurturing, building relationships with potential clients through follow-up communications. The article underscores the importance of a tailored content syndication strategy for optimal lead generation and conversion.

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May 9, 2024
5 Content Syndication Metrics Every Marketer Should Track

Content syndication is a powerful tool for marketers, but its success hinges on tracking the right metrics. The article delves into five key metrics that can provide insights into the effectiveness of content syndication campaigns. These include Marketing Qualified Leads (MQLs), which indicate potential customers based on interactions; Cost Per Lead (CPL), assessing the return on investment; Cost Per Opportunity (CPO), bridging marketing and sales efforts; Asset Downloads, measuring brand awareness; and Inbound Web Traffic, gauging interest in the company. Tracking these metrics ensures that content syndication campaigns align with business goals and deliver maximum ROI.

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May 9, 2024
How ActualTech Helped HourWork Fill Its Pipeline and Grow MQLs by 250% Quarter-Over-Quarter

The Challenge Connecting with a niche ICP digitally Historically, during their weekly company-wide meeting, HourWork executives had a standing question for the marketing team: “How are we connecting with our Ideal Customer Profile (ICP) digitally?” Abby Richter, who joined the company initially as a Senior Program Director, says it was always a ‘scratch-your-head moment.’ The […]

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May 9, 2024
Delivering High Engagement Across Multiple Platforms for Thomson Reuters

The Challenge Thomson Reuters approached SmartBrief to help drive brand awareness and purchase intent of their products within targeted business units and customer segments. Our Solution SmartBrief created a multiplatform advertising campaign to target energy & oil, technology and finance professionals within the relevant SmartBrief publications. An exclusive dedicated email send and premium placements provided […]

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May 9, 2024
Forward-Thinking Marketer at HPE Discovers Cutting-Edge Lead Generation Machine

Hewlett Packard Enterprise is the global edge-to-cloud Platform-as-a-Service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere.

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May 9, 2024
10 Types of Content Marketing for B2B You Should Try

Content marketing for B2B is pivotal in the contemporary buyer's journey, influencing over half of B2B buyers' purchasing decisions. This article showcases 10 of ActualTech Media's most triumphant content formats. B2B tech content marketing demands precise, targeted content to captivate niche audiences. Some of the most prosperous content formats encompass webinars, research reports, blog posts, and e-books. B2B content should be tailored and specific to achieve the highest success rates. The article delves into various content formats, such as e-books, which offer in-depth exploration of intricate topics; tech briefs and whitepapers, which provide concise insights; blogs, which cater to early-stage buyers; and unique formats like tech comic books. Videos, podcasts, and third-party content also play a crucial role in engaging and informing the audience. ActualTech Media emphasizes the significance of diverse and innovative content to resonate with tech professionals.

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May 9, 2024
7 Reasons Why You Should Outsource Content Creation

Content creation is vital for technology companies, especially with the extended buyer journeys in B2B products. However, with limited time and budgets, many companies face challenges in producing consistent, high-quality content. The article presents seven compelling reasons to outsource content creation: 1) Outsourcing can lead to significant cost savings, eliminating the need for hiring specialized talent and investing in content-related tools. 2) It allows companies to produce content tailored for every stage of the buying journey. 3) Outsourcing offers scalability, adjusting to the varying content needs throughout the year. 4) Companies can tap into industry-specific expertise not available in-house. 5) External agencies bring fresh perspectives, enriching the content pool. 6) Outsourcing ensures consistent quality and budget management, aiding in tracking return on marketing investment. 7) It enables internal teams to focus on core business tasks, leveraging their deep product and business knowledge. The article concludes by advocating for the strategic outsourcing of tech content to maximize benefits.

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May 9, 2024
Newsletters after Apple Mail’s privacy changes

When Apple Mail implemented its Mail Privacy Protection framework blocking email senders from collecting certain user data in 2021, one of the most important – and straightforward – email metrics got a little more muddy. Apple announced in July 2021 that its MPP framework would prevent email senders from collecting user activity data by way […]

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May 9, 2024
Capitalize on the power of newsletters to build B2B sales

Amid the shifting sands of algorithm changes and social media instability, marketers know that one constant remains, especially for B2B brands: Email delivers. That’s why, coupled with the value audiences continue to derive from newsletter content, the newsletter landscape is more crowded than ever. More than 9 in 10 Americans subscribe to an email newsletter, […]

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May 9, 2024
DE&I Strategies for Marketers

Marketers who fail to embrace strategies that include diversity, equity and inclusion efforts could not only tarnish their brands but also risk isolating an influential segment of multicultural consumers. It is important for brands and marketers to understand that customers look for authenticity and evaluate brands across all touch points of the buying cycle. When […]

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May 9, 2024
How to Create a Winning B2B Content Strategy

As B2B marketing strategies continue to put more emphasis on digital content, it is vital to your organization’s success to create and execute content campaigns to connect with your audiences — here is what you need to know to create an effective strategy from the start. Content marketing is an important part of capturing potential […]

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May 9, 2024
Post-Webinar Survey: 10 Questions To Ask After the Event

Post-webinar surveys are a crucial component of a comprehensive webinar strategy, offering insights into the effectiveness of the event and the preferences of the attendees. Conducted immediately after the webinar, these surveys capture feedback while the content is still fresh in the attendees' minds. The insights gained can be invaluable for optimizing future webinars, understanding the audience better, and refining marketing strategies. Surveys can include a mix of scale, open-ended, and multiple-choice questions. Some essential questions to consider include gauging the attendees' satisfaction with the webinar, understanding how much of the presented information was new, assessing the speaker's knowledge, and identifying the most and least helpful parts of the webinar. Additionally, feedback on potential future topics and the likelihood of attendees recommending the brand or attending future events can provide a holistic view of the webinar's impact and areas for improvement.

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May 9, 2024
Brand to Demand with Intel

Challenges Intel approached ITPro to create a product awareness campaign for Intel vPro PC Processor Our Solution ITPro developed a campaign consisting of Q&A Videos with OEM Partners (Lenovo, Dell and HP) and a series of sponsored thought leadership articles written and produced by our expert editors. The average time spent on articles was 4 […]

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