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FUTURE B2B
Connecting Buyers and Sellers

Where startup agility meets seasoned expertise.

First-party audience, advertising, lead gen, custom content, events.

Scalable solutions that drive real results

Through the power of well-known brands, Future B2B delivers an unparalleled client and audience experience across newsletters, advertising, lead generation, content creation, webinars and live events.

Our service offerings leverage 

  • SmartBrief's extensive network of targeted newsletters 
  • ActualTech Media's authoritative tech webinars 
  • ITPro’s in-depth technology insights
  • The specialist content of brands such as Tech & LearningAVNetwork and more.

These integrated platforms provide our clients with a full-spectrum services catalog tailored to the evolving needs of business today – and tomorrow.

Drive pipeline velocity with integrated full-funnel B2B services.
Expand reach with targeted advertising that captures and nurtures interest.
Deepen engagement with dynamic webinars and compelling content.
Drive conversions with strategic content and live events that resonate.

2023 Highlights

How Future B2B's brands helped buyers connect with sellers last year:

1.2B

Newsletters delivered

550

B2B webinars hosted

3M+

Audience interactions

7M+

Newsletter subscribers

See our brands in action

Learn how we connect buyers and sellers

The strategic advantage of Future B2B

Our expertise, 
your Future advantage

Future B2B merges decades of expertise with the nimbleness of a startup.

Our established brands, like SmartBrief, ActualTech, and ITPro deliver expert-led niche newsletters, cutting-edge advertising solutions, pipeline-enhancing lead generation, and unforgettable live and virtual events.

Our turnkey services are crafted to expand your market reach, supercharge your lead nurturing efforts, and captivate your clients. Future B2B’s hyper-focused brands such as Mix, Twice, Radio World and others offer uniquely authoritative advertising opportunities to engage niche audiences with specialized content.
Reach and connect with your ideal prospect
Grow pipeline consistently and sustainably
Actionable insights and reporting
Unparalleled industry reach
Buyers connect with sellers
Lead Generation
Learn More >
Custom Content
Learn More >

Our brands

Diverse expertise; unified vision; bright future

Delivers industry-specific news and insights through targeted newsletter services. Click for more info.

7M

Newsletters 
Subscribers

74.2K

Total Social Media Audience

241.2K

Global Monthly Users

Delivers the latest in broadcast technology, production, and satellite industry news.

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Provides educational technology news for K-12 and higher education administrators.

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Focuses on audiovisual technology trends and innovations for IT leaders.

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Provides professional audio content, serving music and sound engineering professionals.

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Covers consumer electronics news, retail trends, and insights from CES.

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Publishes essential news and information for the radio broadcast industry.

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Offers news on AV systems integration and installation.
Targets professionals in pro AV with industry news and project case studies.

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Specializes in high-impact tech webinars and authoritative technology content. Click for more info.

2.4M

IT Professionals

150K

CPL leads generated in the last 12 months

93%

Contribute to purchasing

Offers in-depth analysis and coverage of technology news and trends. Click for more info.

457.4K

Global Monthly Users

223K

US Monthly Pageviews

48%

Are director level or higher

Reports on television and digital media, including business strategies and technology.

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Focuses on the broadcast industry in Europe, offering news and analysis.

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Covers permanent installations of audio, video, and lighting technologies.

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Reports on the television and broadcasting industry’s business and regulatory news.

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Offers insights into cable, broadcasting, and digital content distribution sectors.

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Specializes in home automation, audio, and video installation news.

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How to create a winning 
B2B content strategy

Download your free copy of the ultimate guide to competing with content in 2024. Specifically tailored to help B2B businesses win at the content game.

Back to your Future: success in action 

Dive into our comprehensive case studies from ActualTech, SmartBrief, 
and ITPro to witness firsthand the transformative impact of our services.

Don't just take our word for it

  • “I’ve been really impressed with your audience! The way you run your events helps us identify high-priority MQLs and pursue opportunities more quickly than other providers.”
    Vice President of Marketing, Netenrich
  • "Email newsletters are the most effective way to consistently communicate with our members about issues that are important to them and their success. SmartBrief is invaluable because it plays a vital role as a filter to help consolidate an overwhelming amount of news coverage of the industry into a single, consolidated newsletter."
    Brian Turmail, Vice President of Public Affairs & Workforce at Associated General Contractors of America
  • “I think of ActualTech as a bridge that connects us to our audience. We run multiple webinars every year, and each one has been a huge success. We’re getting a significantly higher amount of leads generated from those events compared to cold outreach campaigns.”
    Adrien Julienne, Sr. Marketing Manager, Demand Gen at Keeper Security

Our leadership team

The Future B2B Leadership Team leverages decades of expertise and a visionary approach in leading a team of 300 global professionals. Their commitment ensures that our clients experience direct, tangible benefits.

Amanda Darman-Allen

SVP, MD of B2B

Carmel King

VP, Global Head of Content, B2B

Allison Markert

VP, Global Head of Strategy & Operations, B2B

Scott Lowe

VP, Product & Marketing, B2B

Amardeep Mangat

VP, Global Head of IT, B2B

Tom Sikes

VP, US Head of Sales across B2B Commercial

Get in touch

Got questions about Future B2B and how we can help? Get in touch, we would love to chat.

B2B resources

July 18, 2024
Why Framatome keeps coming back to SmartBrief

To stay front of mind with nuclear power facility decision-makers, nuclear technology company Framatome attends industry events and advertises in electricity and utility publications. However, most digital and print publications are quite general. SmartBrief, a division of Future B2B, on the other hand, specializes in niche newsletters -- such as Nuclear SmartBrief -- with a […]

Read More
July 15, 2024
How To Choose a B2B Content Syndication Service

In the evolving B2B marketing landscape, professionals are grappling with rapid changes, especially as traditional in-person events and conferences decline due to the pandemic. This has led to an increased emphasis on B2B content syndication services. Content syndication involves republishing a company's original content, such as blogs or videos, on third-party sites, expanding the content's reach and audience. These services can be free, like sharing on platforms like LinkedIn, Medium, or YouTube, or paid, where dedicated networks offer industry-specific programs to convert content into tangible results like leads. When selecting a B2B content syndication service, it's essential to ensure it can handle suppression lists, apply complex lead filters, format leads for legal compliance, and support multimedia assets. Additionally, the service should be capable of executing multi-touch campaigns and account-based leads, enhancing the overall content value and targeting potential prospects effectively.

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July 9, 2024
Why First-Party Data is Key to Your Marketing Success

The marketing landscape is rapidly evolving in an increasingly uncertain world — understanding your customers’ changing behaviors and being able to adapt accordingly can make all the difference between just surviving and thriving. As businesses embrace digital transformation and move toward a more customer-centric model, first-party data has emerged as a crucial resource that can […]

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June 25, 2024
B2B Content Examples for Tech Content Writers

B2B marketers, especially in the tech sector, heavily rely on content marketing, with a notable 91% of organizations emphasizing its importance over their B2C counterparts. Achieving success in B2B tech content marketing demands a multi-touch lead generation strategy, powered by diverse and engaging content. This article serves as a guide, highlighting the most effective B2B tech content types and offering examples for each. It underscores the need for B2B tech marketers to possess a comprehensive skill set in content writing and development to meet their marketing objectives. Some of the highlighted content formats include whitepapers, e-books, case studies, and webinars. The article also touches upon the challenges large organizations face in developing a diverse range of engaging content and suggests partnering with content development specialists to address this. The piece concludes by emphasizing the role of multi-vendor webinars in lead generation and the benefits of creating a comprehensive content library.

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June 24, 2024
Content reimagined: The role of generative AI in media evolution

At the cornerstone of content consumption and the evolution of technology sits generative AI, which is fundamentally changing how brands and marketers conceptualize, produce and deliver creative content across multiple channels. Using the right prompts, generative AI allows for a seamless and personalized creation process for visual media and helps create interactive digital experiences. Delivering […]

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June 10, 2024
8 Top B2B SaaS Customer Retention Strategies

Customer retention in Software-as-a-Service (SaaS) companies goes beyond repeat purchases. It signifies continuous software subscription renewals, system upgrades, and add-on purchases due to satisfactory customer experiences. The article underscores the importance of B2B SaaS customer retention strategies that equip and reward loyal customers. Key takeaways include the financial stability indicated by high customer retention and the significance of consistent communication in resolving issues and meeting customer expectations. The article lists eight strategies: meeting customer expectations, monitoring customer feedback, addressing issues promptly, using data-driven approaches to enhance customer experience, observing data absence as an indicator of dissatisfaction, mapping the customer journey, rewarding loyalty, and providing resources for sustained product use. Effective customer retention boosts a company's financial health and ensures long-term success.

Read More

Content reimagined: The role of generative AI in media evolution

Grab your free copy of this essential AI resource for doing B2B content marketing in 2024?

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1.888.741.7900
Full 7th Floor | 130 West 42nd Street
New York, NY 10036
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