Back-to-school shopping offers valuable insight into how consumers plan, shop and engage with brands—and the expectations shaping retail in the months ahead.
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Back-to-school shopping offers valuable insight into how consumers plan, shop and engage with brands—and the expectations shaping retail in the months ahead.
K–12 leaders are overwhelmed with outreach, so cutting through the noise takes a different approach. Here are the practices we think can help marketers improve engagement and get noticed in a crowded inbox.
The advent of Agentic AI and the ballooning costs of tokens is forcing companies to fundamentally rethink how to embed AI into their organisational structure
The B2B marketing landscape is evolving, and timing has never been more vital. As buying groups become more dynamic, ensuring your campaigns are hyper-efficient is the key to unlocking new revenue. Gartner estimates that buyers are "in market" only 8% of the time. With the makeup of the buying group constantly shifting, precision targeting is […]
Inside the habits of decision-makers shaping business travel today. To better understand how business travel is evolving, we surveyed the SmartBrief network of 7 million business professionals. Our research reveals a predictable, self-directed audience influencing travel choices – and creating new opportunities for brands to reach them at moments of intent. Here’s a preview of […]
The title of your webinar is the first, and often only, chance you have to convince a potential registrant to sign up. A strong title is 10 words or less, clear, relevant, and promises immediate value. Avoid marketing jargon and overly promotional language. Here are expanded best practices for creating webinar titles that convert. Add […]
