SmartBrief, a Future B2B brand, supports trade associations by creating newsletters that enhance member engagement, showcase association value, and drive non-dues revenue. Sarah Mercado, SmartBrief’s head of partnerships, discusses how these newsletters help associations tackle challenges like revenue generation and member outreach. By partnering with SmartBrief, associations gain access to purpose-built technology, data insights, and dedicated support, enabling them to amplify their reach and focus on strategic goals without the heavy content lift.

After a successful webinar, the work isn't over! Join Jess Steinbach, Gianna Whitver, and content strategist Katie Mohr as they share expert tips on keeping the audience engaged post-webinar. Learn how to repurpose webinar content into social snippets, infographics, eBooks, and more to maximize ROI and nurture leads. Don't let your webinar content fade—extend its impact and keep your audience engaged.

In this must-listen episode, ITPro’s Rory Bathgate and Jane McCallion pull back the curtain on creating compelling tech podcasts that captivate audiences. They share insider tips on engaging listeners, building loyalty, and navigating the unique challenges of tech journalism in audio. From storytelling techniques to audience-building strategies, Rory and Jane’s insights are invaluable for B2B marketers eager to leverage podcasting to reach tech-savvy listeners. Don’t miss these expert strategies to elevate your B2B podcast game!

The Google search API leak and growth of AI puts the onus on proper content curation. How you curate news and where you get it from has always mattered – and that process is even more important today. Two major themes developed in 2024 and point to the value of reliable, accurate news sources and […]

This webinar, hosted by the Cybersecurity Marketing Society and our own Jess Steinbach, dives into proven strategies for creating engaging, high-impact webinars tailored for tech marketers. Jess covers interactive techniques like gamification, tips on choosing the right platform, and the importance of aligning your content with audience needs. You'll also learn how to effectively follow up and nurture leads after the webinar to drive conversions. Whether you're new to webinars or looking to level up, this session offers actionable insights to boost your results.

What drives high engagement and value for B2B audiences? What builds trust, relevance, and engagement? Newsletters of course! But how can marketers create newsletters that not only capture attention but also foster a loyal readership? Our new B2B newsletter infographic provides a detailed roadmap for building newsletters that do just that—focusing on key areas that […]