SmartBrief, a Future B2B brand, supports trade associations by creating newsletters that enhance member engagement, showcase association value, and drive non-dues revenue. Sarah Mercado, SmartBrief’s head of partnerships, discusses how these newsletters help associations tackle challenges like revenue generation and member outreach. By partnering with SmartBrief, associations gain access to purpose-built technology, data insights, and dedicated support, enabling them to amplify their reach and focus on strategic goals without the heavy content lift.