The ITPro Future Focus, edition 2026 is now ready . Find out what are the tech priorities going into this year, the main focus areas in IT, the reasoning behind top-level decision-making and actionable insight to help vendors find the right strategies to find and work with the right buyers. New trends in AI, cybersecurity, […]

Reaching C-suite executives is tougher than ever — not because they aren’t consuming content, but because they choose what to consume with laser focus. A recent SmartBrief C-Suite Media Diet study shows exactly when, where and how senior decision-makers look for insights — and how marketers can align with that behavior. Know When They’re Paying […]

Who’s Buying — and How Decisions Are Made Cybersecurity buyers aren’t a monolith. Understand who’s involved in the purchase—and how decisions really happen.✔ Who owns the final decision vs. who influences it✔ What the buying cycle actually looks like today✔ Which content formats buyers trust most Security Priorities & Budget Allocation See where cybersecurity budgets […]

Vendors that lead with focused value, strong ecosystem partnerships, and scalable solutions are best positioned to help businesses stay head of the pack.

While the cloud can significantly help a business's sustainability ambitions, achieving real measurable impact often requires more from their IT vendor partnerships

First-party data helps you reach real decision-makers in real organisations — with clarity, confidence, and insight you can actually act on.