Educators are key influencers in edtech purchasing, with teachers driving product awareness and decision-makers valuing webinars featuring peer experiences. Insights from FutureFocus on Education Purchasing show that vendors must target teachers, provide funding support, and highlight expertise in AI and cybersecurity to streamline sales and appeal to school leaders.

The AEC industry faces 2025 at a crossroads: growth in data centers, renewables, and infrastructure contrasts with labor shortages, rising costs, and tech hesitancy. Vendors must offer scalable workforce solutions, cost efficiencies, and trusted tech adoption to thrive as essential partners, aligning offerings with industry challenges and opportunities.

2024 was a transformative year for B2B marketing, driven by AI-powered content, deeper client engagement, and strategic content syndication. Human-powered curation and interactive formats emerged as key differentiators. These trends provide actionable insights to help marketers innovate, personalize, and amplify their strategies for success in 2025 and beyond.

SmartBrief, a Future B2B brand, supports trade associations by creating newsletters that enhance member engagement, showcase association value, and drive non-dues revenue. Sarah Mercado, SmartBrief’s head of partnerships, discusses how these newsletters help associations tackle challenges like revenue generation and member outreach. By partnering with SmartBrief, associations gain access to purpose-built technology, data insights, and dedicated support, enabling them to amplify their reach and focus on strategic goals without the heavy content lift.

After a successful webinar, the work isn't over! Join Jess Steinbach, Gianna Whitver, and content strategist Katie Mohr as they share expert tips on keeping the audience engaged post-webinar. Learn how to repurpose webinar content into social snippets, infographics, eBooks, and more to maximize ROI and nurture leads. Don't let your webinar content fade—extend its impact and keep your audience engaged.

In this must-listen episode, ITPro’s Rory Bathgate and Jane McCallion pull back the curtain on creating compelling tech podcasts that captivate audiences. They share insider tips on engaging listeners, building loyalty, and navigating the unique challenges of tech journalism in audio. From storytelling techniques to audience-building strategies, Rory and Jane’s insights are invaluable for B2B marketers eager to leverage podcasting to reach tech-savvy listeners. Don’t miss these expert strategies to elevate your B2B podcast game!