Through the power of well-known brands, Future B2B delivers an unparalleled client and audience experience across newsletters, advertising, lead generation, content creation, webinars and live events.
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Offers in-depth analysis and coverage of technology news and trends. Click for more info.
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Why your scoring model isn’t the problem – and what to do instead. Marketing and sales agree on one thing: it's the other team's fault. They're both wrong. The MQL-to-SQL handoff is where good marketing goes to die. Marketing hits its number. Sales calls the leads garbage and works their own pipeline. Marketing points to […]
Back-to-school shopping offers valuable insight into how consumers plan, shop and engage with brands—and the expectations shaping retail in the months ahead.
K–12 leaders are overwhelmed with outreach, so cutting through the noise takes a different approach. Here are the practices we think can help marketers improve engagement and get noticed in a crowded inbox.
The advent of Agentic AI and the ballooning costs of tokens is forcing companies to fundamentally rethink how to embed AI into their organisational structure
The B2B marketing landscape is evolving, and timing has never been more vital. As buying groups become more dynamic, ensuring your campaigns are hyper-efficient is the key to unlocking new revenue. Gartner estimates that buyers are "in market" only 8% of the time. With the makeup of the buying group constantly shifting, precision targeting is […]
Inside the habits of decision-makers shaping business travel today. To better understand how business travel is evolving, we surveyed the SmartBrief network of 7 million business professionals. Our research reveals a predictable, self-directed audience influencing travel choices – and creating new opportunities for brands to reach them at moments of intent. Here’s a preview of […]
