How BT Business grew their presence in UK enterprise healthcare It’s an understatement to say that the UK’s national health system was exposed for its inadequacy during the COVID-19 pandemic. A decade-long policy of government budget cuts left it ill-equipped to supply enough beds for patients, staff and medical equipment for hospitals, and investment in […]

As IT investments shift toward security in 2025, vendors must evolve beyond suppliers to become true partners. Decision-makers value trust, shared goals, and open communication over experience alone. Survey insights show that authenticity and collaboration are key to forging lasting relationships. Learn how IT vendors can enhance their partnership strategies.

Hosting a webinar is just the beginning. The real challenge - and opportunity - lies in what happens next. Your attendees engaged at different levels, meaning not all leads should be treated the same way. By understanding their intent and tailoring your follow-up strategy, you can move leads efficiently through the funnel and maximize your […]

Social media algorithms make it harder than ever to reach your audience, but email newsletters offer a direct, reliable, and high-impact alternative. SmartBrief newsletters connect your brand with engaged B2B decision-makers, ensuring your message gets seen—no guesswork required. From building thought leadership and driving conversions to gaining actionable insights, newsletters are a proven way to grow your influence and revenue. If you’re not using email newsletters as part of your strategy, you’re missing out on one of the most effective marketing tools available.

Filtering webinar leads helps define your Ideal Customer Profile (ICP), but overly strict filters can limit opportunities. Many marketers target senior job titles, yet decision-making often involves multiple stakeholders, including those without executive roles. Location-based filters, like state selection, are also ineffective due to remote work trends. Instead, focus on creating valuable content to build brand awareness and trust. By balancing targeting with high-quality content, you’ll attract the right audience and improve engagement without excluding key decision-makers.

The 2025 Cybersecurity Buyers Guide is essential for B2B tech marketers looking to refine their strategies. Scott Lowe from ActualTech Media shares key findings, including increased cybersecurity budgets, shifting buyer behaviors, and a preference for direct vendor sales. The report breaks down insights by company size, highlighting growth opportunities in mid-market organizations. Plus, learn why fear-based marketing may be losing effectiveness. Don’t miss out—download the full report to gain actionable data and stay ahead in cybersecurity marketing.