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Forward-Thinking Marketer at HPE Discovers Cutting-Edge Lead Generation Machine

How ActualTech Media, a Future B2B brand, helped HPE drive opportunity pipeline

ABOUT THE CLIENT

Hewlett Packard Enterprise is the global edge-to-cloud Platform-as-a-Service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere.

PRODUCTS USED

Webinars

Lead Generation

Challenge

  • Ongoing need for an affordable, 3rd party vendor to deliver quality IT Decision maker leads at a reasonable Cost-Per-Lead (CPL)
  • Searching for provider to effectively execute on ‘outside-the-box’ webinar formats that offer better audience engagement options
  • Disappointed by a lack of cohesive communication with production teams at legacy webinar providers and a lack of authority and technical understanding on part of moderators

Our Solution

ActualTech Media’s massive IT audience reach and webinar lead guarantees have helped John at HPE drive opportunity pipeline inside of HPE at a reasonable cost.

ActualTech Media’s exclusive MegaCast, EcoCast, and Virtual Summit multi-vendor webinars bring something entirely different: IT buyers hear from multiple IT vendors in an enterprise technology niche, back-to-back in a rapid-fire format that buyer audiences love.

ActualTech Media’s webinar production teams bring a people-centric approach to working with IT vendor clients.

This includes being as flexible and communicative as possible with clients, with the understanding that vendors are pressed for time and internal presenter resources.

Perhaps most importantly, ActualTech Media’s moderators are seasoned technologists with a bona fide understanding of the technology niche under discussion. This results in more meaningful engagement and Q&A with the audience.

“The biggest differentiator between ActualTech Media and other vendors is the engagement they bring to their events. From a product standpoint, they consistently look at new ways to get out there.”

John DeMovellan, Market Development Specialist at HPE

“To me, it really comes back to the customer experience, it’s just a breath of fresh air to work with the ActualTech Media team.”

John DeMovellan, Market Development Specialist at HPE

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