IT professionals are faced with increased complexity and often reduced budgets. They need to engage with trusted partners who can help simplify and set them up for success.
IT professionals are information-rich, but time-poor and are constantly being bombarded with marketing messages. Often these campaigns lack engagement, are scattergun in approach, and not designed with individual needs in mind.
While some challenges are universal, the marketing activities that work best are those that treat the end-user as an individual rather than just a number.
We know our audience, we know the industry, and we know what works.