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MARKETS WE SERVE /

Tech B2B Marketing

Of-the-moment insight in
a fast-paced industry

The one constant in IT and tech is change. Our brands deliver the most relevant advice and insights at the right time and in the best format for our audience.

The Problem

Separating the signal from the noise

IT professionals are faced with increased complexity and often reduced budgets. They need to engage with trusted partners who can help simplify and set them up for success.

IT professionals are information-rich, but time-poor and are constantly being bombarded with marketing messages. Often these campaigns lack engagement, are scattergun in approach, and not designed with individual needs in mind.

While some challenges are universal, the marketing activities that work best are those that treat the end-user as an individual rather than just a number. 

We know our audience, we know the industry, and we know what works.

The Solution

Credibility

Future B2B delivers alignment with trusted sources of need-to-know information, including top industry trade associations, bringing authenticity and relevance to your messaging. And our flexible placements position your assets alongside must-read news and analysis that professionals rely on.

Reach

Our deep stores of first-party data enable you to reach your targets with personalized, authentic campaigns that make the most of your budget and bandwidth. Layer on custom segmentation and niche vertical and horizontal targeting to maximize your precision – and your ROI.

Impact

Our content studio is your one-stop shop for custom content solutions, featuring a team of highly experienced writers, editors and designers who serve as an extension of your in-house team. Our compelling, informative, and actionable content delivers.

Results

Our deep industry and marketing expertise makes us a true partner to you and your team. We have the tools and experience to recommend campaigns that reach the right audience at the right time with the right messaging, while detailed reporting and frequent touchpoints with our internal teams ensure you always know your investment is delivering.

Proven solutions to meet every need

We are experts in engaging and nurturing audiences across multiple platforms and channels. See how our proprietary solutions can accelerate your marketing and sales programs and help you achieve your goals today.

Future B2B's Advantage

Expansive reach, quality audiences, and precise solutions tailored to your needs.

As one of the world’s fastest-growing publishers with deep experience in B2B media and marketing, we are the premier source of specialist content for professionals. Our websites, newsletters, magazines, events, video and social content are optimized to connect with readers who shape industries and move markets.

Our expert content and world-renowned brands make us a trusted, leading authority for readers across more than a dozen industries. The breadth and depth of our expertise means professionals turn to us for answers and insight — creating an unparalleled opportunity for brand alignment and achieving your marketing goals.

Our proprietary targeting and segmentation capabilities are built around deep stores of first-party data, along with sophisticated reader-intent metrics that enable you to reach exactly the audience you need. And our team of experienced marketing and advertising professionals is here to show you how – and to guide you every step of the way.

Future B2B offers unmatched:

Scale, with a network of engaged and qualified audiences who are decision-makers in niche industries.
Advertising, with innovative options that drive connection with your brand.
Content, to nurture your growing relationship with targets.
Experience, to recommend and optimize a custom campaign that drives outcomes, time and time again.
Engage: We offer a range of content and advertising solutions that effectively reach and educate today's B2B influencers and decision-makers.
Expertise: Our editorial experts together with our marketing team create a one-stop shop for content creation and ad campaigns that take the heavy lifting out of your hands.
Nurture: Our campaign reporting services guide you from beginning to end, helping you set up your campaign with custom data capture fields to post-campaign analysis and reporting lead captures in between.

Convert: Our suite of advertising and content products is designed and built to drive qualified demand for you across all stages of the buying cycle, all the way to conversion.

Ready to chat with the IT/Tech B2B Marketing Team?

Get in touch with our dedicated sales team today!

Ready to get started?

Talk to Sales
1.888.741.7900
Full 7th Floor | 130 West 42nd Street
New York, NY 10036
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