The Google search API leak and growth of AI puts the onus on proper content curation. How you curate news and where you get it from has always mattered – and that process is even more important today. Two major themes developed in 2024 and point to the value of reliable, accurate news sources and […]
What drives high engagement and value for B2B audiences? What builds trust, relevance, and engagement? Newsletters of course! But how can marketers create newsletters that not only capture attention but also foster a loyal readership? Our new B2B newsletter infographic provides a detailed roadmap for building newsletters that do just that—focusing on key areas that […]
Using Content to Capture Demand and Empower Sales In 2020 the world changed forever. A global pandemic hit, causing everyone to rethink how they live, work, and play. As a technology company, you’re affected by this massive disruption in myriad ways. To ensure you don’t get left behind, you need to develop stronger, more effective […]
Unlock the secrets to winning over Gen Z with personalized, transparent and authentic marketing. The digital landscape is rapidly changing. What works one week can be completely different the following week. It all comes down to shifting consumer behaviors and characteristics of their generations. Of all the generations to date, Generation Z has grown up […]
To stay front of mind with nuclear power facility decision-makers, nuclear technology company Framatome attends industry events and advertises in electricity and utility publications. However, most digital and print publications are quite general. SmartBrief, a division of Future B2B, on the other hand, specializes in niche newsletters -- such as Nuclear SmartBrief -- with a […]
The marketing landscape is rapidly evolving in an increasingly uncertain world — understanding your customers’ changing behaviors and being able to adapt accordingly can make all the difference between just surviving and thriving. As businesses embrace digital transformation and move toward a more customer-centric model, first-party data has emerged as a crucial resource that can […]
At the cornerstone of content consumption and the evolution of technology sits generative AI, which is fundamentally changing how brands and marketers conceptualize, produce and deliver creative content across multiple channels. Using the right prompts, generative AI allows for a seamless and personalized creation process for visual media and helps create interactive digital experiences. Delivering […]
B2B marketing – like every other form of marketing today – is constantly in a state of flux and evolution. No longer is it just evolving to be more B2C-like, it’s also facing changing technology and customer/prospect expectations. Future B2B, a global publisher of specialist content for professionals across 15-plus industries, dives into three B2B […]
When Apple Mail implemented its Mail Privacy Protection framework blocking email senders from collecting certain user data in 2021, one of the most important – and straightforward – email metrics got a little more muddy. Apple announced in July 2021 that its MPP framework would prevent email senders from collecting user activity data by way […]
Amid the shifting sands of algorithm changes and social media instability, marketers know that one constant remains, especially for B2B brands: Email delivers. That’s why, coupled with the value audiences continue to derive from newsletter content, the newsletter landscape is more crowded than ever. More than 9 in 10 Americans subscribe to an email newsletter, […]
Marketers who fail to embrace strategies that include diversity, equity and inclusion efforts could not only tarnish their brands but also risk isolating an influential segment of multicultural consumers. It is important for brands and marketers to understand that customers look for authenticity and evaluate brands across all touch points of the buying cycle. When […]
As B2B marketing strategies continue to put more emphasis on digital content, it is vital to your organization’s success to create and execute content campaigns to connect with your audiences — here is what you need to know to create an effective strategy from the start. Content marketing is an important part of capturing potential […]
