To stay front of mind with nuclear power facility decision-makers, nuclear technology company Framatome attends industry events and advertises in electricity and utility publications. However, most digital and print publications are quite general. SmartBrief, a division of Future B2B, on the other hand, specializes in niche newsletters -- such as Nuclear SmartBrief -- with a mission to equip B2B marketers and influential professionals with the technology, content and data they need to connect and succeed. It consistently has strong reader engagement, as evidenced by open rates, click-through rates, empirical experience and reader interactions with advertisers.
“We see SmartBrief as the direct avenue to the audience that Framatome wants to reach. … It’s one of the best ways to connect with that audience that we’ve seen in the market,” said Phillip Radcliffe, senior art director at Anstey Hodge. Radcliffe supports media planning and buying for Framatome.
While Framatome has advertised in the newsletter for years, the nuclear firm recently mixed things up by taking advantage of SmartBrief’s turnkey programs and custom content expertise. Three Framatome campaigns show the type of performance that’s possible with SmartBrief.
