Amid the shifting sands of algorithm changes and social media instability, marketers know that one constant remains, especially for B2B brands: Email delivers.
That’s why, coupled with the value audiences continue to derive from newsletter content, the newsletter landscape is more crowded than ever. More than 9 in 10 Americans subscribe to an email newsletter, 69% of publishers see newsletters as a place to invest and half of publishers offer up to five newsletters, while the remaining half publish more than 11. Marketers are leaning into the opportunity.
Two-thirds of B2B marketers said in 2023 that they plan to use email and email newsletters to distribute content. And they should, given the value of email for stability, performance and ROI.
But there are many variables to consider when planning your campaign. Here is what Future B2B has learned over more than two decades of planning and executing newsletter marketing campaigns. There’s something for any (and every) level of your marketing funnel.
