Intel approached ITPro to create a product awareness campaign for Intel vPro PC Processor
ITPro developed a campaign consisting of Q&A Videos with OEM Partners (Lenovo, Dell and HP) and a series of sponsored thought leadership articles written and produced by our expert editors. The average time spent on articles was 4 mins and 13 seconds.
We also leveraged Future B2B’s wider network and brands for amplification including SmartBrief newsletters and SmartSocial to IT Operations and Executive Management segments.
Using aperture Intent, we re-engaged with decision makers who read the articles alongside those who showed intent around the topic areas
Once users were engaged and nurtured, we closed the loop by generating leads for conversion. For this program we provided a TAL based on users who were most engaged with the content.
