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Brand to Demand with Intel

How ITPro, a Future B2B brand, helped drive brand awareness for Intel with sponsored content and Aperture Intent

ABOUT THE CLIENT

Intel put the silicon in Silicon Valley. For more than 50 years, Intel and our people have had a profound influence on the world, driving business and society forward by creating radical innovation that revolutionizes the way we live.

PRODUCTS USED

Q&A Videos

Sponsored Articles

Lead Generation

Challenges

Intel approached ITPro to create a product awareness campaign for Intel vPro PC Processor

Our Solution

ITPro developed a campaign consisting of Q&A Videos with OEM Partners (Lenovo, Dell and HP) and a series of sponsored thought leadership articles written and produced by our expert editors. The average time spent on articles was 4 mins and 13 seconds.

We also leveraged Future B2B’s wider network and brands for amplification including SmartBrief newsletters and SmartSocial to IT Operations and Executive Management segments.

Using aperture Intent, we re-engaged with decision makers who read the articles alongside those who showed intent around the topic areas

Once users were engaged and nurtured, we closed the loop by generating leads for conversion. For this program we provided a TAL based on users who were most engaged with the content.

28%

Increase in IT Decision Makers more likely to recommend Intel vPro

26%

Increase in BDMs more likely to have heard of Intel vPro

16%

Increase in BDMs likeliness to recommend Intel vPro after the campaign exposure

Want Results Like These?

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