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Delivering High Engagement Across Multiple Platforms for Thomson Reuters

How SmartBrief, a Future B2B brand, helped drive brand awareness for Thomson Reuters

ABOUT THE CLIENT

Thomson Reuters clarifies today’s complex landscape with AI and technology, deep subject-matter expertise, and content the world has trusted for over 150 years — giving professionals the confidence to know today, navigate tomorrow, and lead a fast-evolving world.

PRODUCTS USED

Exclusive Email Sends

SmartSocial Advertising

In-Brief Email Advertising

The Challenge

Thomson Reuters approached SmartBrief to help drive brand awareness and purchase intent of their products within targeted business units and customer segments.

Our Solution

SmartBrief created a multiplatform advertising campaign to target energy & oil, technology and finance professionals within the relevant SmartBrief publications. An exclusive dedicated email send and premium placements provided high-visibility and high- impact advertising to educate the audience on Thomson Reuters’ various product offerings.

A SmartSocial audience extension allowed Thomson Reuters to reach the same niche SmartBrief subscribers on social. SmartSocial enhanced engagement with the brand creative through a combination of sponsored news feed Facebook posts, right- column posts and Instagram posts optimized for the best performing media placements.

0.8%

Overall SmartSocial CTR

20,000+

SmartSocial Video Calls

1.5%

Dedicated Send CTR

Want Results Like These?

Get in touch today to find out how we can connect buyers and sellers for you today.

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1.888.741.7900
Full 7th Floor | 130 West 42nd Street
New York, NY 10036
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