Thomson Reuters approached SmartBrief to help drive brand awareness and purchase intent of their products within targeted business units and customer segments.
SmartBrief created a multiplatform advertising campaign to target energy & oil, technology and finance professionals within the relevant SmartBrief publications. An exclusive dedicated email send and premium placements provided high-visibility and high- impact advertising to educate the audience on Thomson Reuters’ various product offerings.
A SmartSocial audience extension allowed Thomson Reuters to reach the same niche SmartBrief subscribers on social. SmartSocial enhanced engagement with the brand creative through a combination of sponsored news feed Facebook posts, right- column posts and Instagram posts optimized for the best performing media placements.
