For B2B marketers, answer engine optimization (AEO) may seem like another media layer to stress over, especially given the importance of SEO in B2B marketing and the rise of zero-click searches driven by AI-powered search engines.
However, in Future B2B’s latest special report, we dive into how AEO is nothing more than an evolution of SEO: The same SEO principles — plus some key changes – can position you for success in AEO.
Future B2B provides details on foundational AEO best practices, such as:
- How to structure your content
- Importance of developing authoritative content
- How to build brand authority
- Ways to keep your content fresh
- AEO metrics to add to your SEO dashboard
We also dive into the alphabet soup, explaining the difference between SEO (search engine optimization) versus GEO (generative engine optimization) versus AEO. As a bonus, we offer what to look for in a partner to boost your AEO results – so you don’t have to go it alone.
“A strong AEO partner needs to deliver on first-party data and have trusted distribution channels, editorial credibility and measurable business impact,” says Shana Murik, head of marketing with Future B2B.
Murik adds that Future B2B’s “editorial ecosystem ensures that content is relevant and trustworthy, which is critical for brands seeking to be cited and surfaced in AI-generated responses.
“Additionally, Future B2B’s ability to engage audiences across email, display, social, virtual events and content syndication helps strengthen the signals that AEO depends on.”
To learn more about AEO, access Future B2B’s “How B2B marketers can succeed in the age of AEO."
