The goal was to increase awareness and drive engagement among their target audience. MFS has a lot of thought leadership but needed to connect its investment insights, market commentary and educational content with readers who value those insights.
To tap into SmartBrief’s network, MFS and SmartBrief partnered on a multi-tactic approach that included Spotlights, Dedicated Sends, Above the Fold Takeovers and CPM retargeting for readers who previously clicked on MFS ads.
The high-visibility placements like the Above the Fold Takeovers maximized exposure, Dedicated Sends drove direct clicks and retargeting re-engaged readers who had already shown interest.
Together, this approach helped keep their brand in front of the right audience and encouraged continued interaction over time. Overall, the campaign delivered a strong impression volume paired with meaningful click engagement, demonstrating success in driving both awareness and active interest among MFS’ target audience.
Read more about how SmartBrief helped MFS here.
Rather than building our own newsletter infrastructure and audience from scratch, MFS was able to leverage SmartBrief’s established readership and editorial credibility.
SmartBrief delivers industry news to highly engaged professional audiences across specific sectors, where MFS gains access to qualified prospects who are already consuming content in their areas of expertise.
