As a payments provider powering transactions for some of the world’s largest consumer brands, Worldpay needed a marketing partner that could deliver more than scale. The company turned to SmartBrief to reach niche industry audiences with precision while amplifying the distribution of high-value thought leadership content.
SmartBrief delivered a tailored campaign approach designed to connect Worldpay with decision-makers in context within the industry content they already trust and engage with daily.
The campaign included a strategic mix of:
This multi-format approach allowed Worldpay to reach audiences across five key sectors, including retail and grocery, restaurants, financial services, travel and airlines, and digital content and subscriptions.
Rather than relying on broad targeting, SmartBrief focused on delivering highly relevant visibility within niche professional communities which helped Worldpay build awareness while maintaining credibility.
The partnership delivered strong, sustained results across multiple campaigns.
Campaign performance highlights included:
These outcomes demonstrate the power of targeted distribution within trusted industry environments. Worldpay experienced year-over-year successes and consistent performance across campaigns, reinforcing the long-term value of the partnership.
Read more about how SmartBrief helped Worldpay here.
SmartBrief consistently delivers access to the audiences we care most about.
The value comes down to reach and simplicity. The audience quality is exceptional; among the best we’ve seen in B2B media.
