Kellogg Insight needed to promote academic research stories and thought leadership to industry-specific audiences.
To drive engagement with faculty research and thought leadership, we placed Featured Content units across SmartBrief’s Leadership and Health care newsletters, complemented by custom behavioral and position-level targeting segments to ensure the content reached highly relevant professional audiences.
Read more about how SmartBrief helped Kellogg Insight here.
From an audience quality standpoint, SmartBrief never misses.
SmartBrief has great ideas and engaged readers in across a variety of industries.
