The industry moves fast. It is shaped by shifting consumer expectations, supply chain pressures, emerging technologies and constant operational change. Retail leaders need reliable insights they can act on quickly, and brands need meaningful ways to connect with the professionals influencing purchasing decisions.
That’s exactly what the partnership between SmartBrief and the National Retail Federation (NRF) has delivered for more than two decades.
Since 2003, SmartBrief and NRF have worked together to create an always-on industry intelligence platform designed to keep retail professionals informed while helping brands reach highly engaged audiences in credible, contextually relevant environments.
The SmartBrief + NRF partnership goes beyond a traditional newsletter sponsorship.
Together, the organizations have built a multichannel communications ecosystem that supports retail professionals across the entire year — from day-to-day industry updates to major retail events and emerging trend coverage.
The program includes:
This approach ensures that retail leaders consistently receive timely, curated content tied directly to the issues shaping their businesses.
One of the most powerful aspects of the partnership is the audience itself.
The SmartBrief + NRF ecosystem reaches senior retail professionals responsible for strategy, operations and technology investment decisions — primarily director-level and above at major organizations. Representative companies include Walmart, Target, Macy’s, Nordstrom, Amazon and American Express.
Read more about the SmartBrief and NRF partnership here.
If what we're doing is not helping our members to succeed, then we're not doing our jobs. SmartBrief plays a very integral role in that mission.
Having SmartBrief as trusted partners is probably the most important thing in terms of how we view not only the present but the future.
