Actionable intelligence to make marketing more impactful Find out what are the tech priorities going into this year, the main focus areas in IT, the reasoning behind top-level decision-making and actionable insight to help vendors find the right strategies to find and work with the right buyers. New trends in AI, cybersecurity, cloud, software and […]
Reaching C-suite executives is tougher than ever — not because they aren’t consuming content, but because they choose what to consume with laser focus. A recent SmartBrief C-Suite Media Diet study shows exactly when, where and how senior decision-makers look for insights — and how marketers can align with that behavior. Know When They’re Paying […]
Who’s Buying — and How Decisions Are Made Cybersecurity buyers aren’t a monolith. Understand who’s involved in the purchase—and how decisions really happen.✔ Who owns the final decision vs. who influences it✔ What the buying cycle actually looks like today✔ Which content formats buyers trust most Security Priorities & Budget Allocation See where cybersecurity budgets […]
Cloud computing has entered a new era. After years of explosive growth, the conversation has shifted from enthusiasm to pragmatism, with the question no longer whether to move to the cloud, but how to do so intelligently. Hybrid models, regional sovereignty requirements, and the growing role of AI are transforming how businesses approach infrastructure. For […]
Data breaches can be catastrophic for businesses of all sizes, impacting customers, bottom lines, and resulting in significant reputational damage for those affected. For several years, the cost of data breaches was growing rapidly. Analysis from IBM in July 2024, for example, showed the average cost of a data breach jumped to $4.88 million from […]
Zero trust is a core part of modern enterprise network security strategies. Centered on the idea that anyone could be a potential threat, it mandates strict identity checks on users both external and internal within one’s network. The zero trust framework relies on a blend of technologies to perform continuous monitoring of all user activity […]
What drives high engagement and value for B2B audiences? What builds trust, relevance, and engagement? Newsletters of course! But how can marketers create newsletters that not only capture attention but also foster a loyal readership? Our new B2B newsletter infographic provides a detailed roadmap for building newsletters that do just that—focusing on key areas that […]
The marketing landscape is rapidly evolving in an increasingly uncertain world — understanding your customers’ changing behaviors and being able to adapt accordingly can make all the difference between just surviving and thriving. As businesses embrace digital transformation and move toward a more customer-centric model, first-party data has emerged as a crucial resource that can […]
SMBs are the backbone of our economy, yet they are losing staggering amounts due to lack of investment, training, and poor staff equipment security measures. There are opportunities for vendors to showcase their expertise and understanding of these businesses' challenges. Check out this paper to find out how this landscape can help your business grow […]
In 2025, marketers looking to grow their business in IT spheres are facing an uphill climb. There is an unparalleled amount of information, resources and outlets for IT managers and senior executives, but little time to search for, read and digest that information, and the challenges that IT teams are facing are becoming more and […]
AI is transforming marketing, but too many companies use it without a clear plan or targeted use cases. AI isn't a quick fix—it's a game-changer that needs focus and purpose to work. For those who build the proper foundation, AI can drive growth and give companies a real edge in today's market. 3 out of […]
How BT Business grew their presence in UK enterprise healthcare It’s an understatement to say that the UK’s national health system was exposed for its inadequacy during the COVID-19 pandemic. A decade-long policy of government budget cuts left it ill-equipped to supply enough beds for patients, staff and medical equipment for hospitals, and investment in […]
Hosting a webinar is just the beginning. The real challenge - and opportunity - lies in what happens next. Your attendees engaged at different levels, meaning not all leads should be treated the same way. By understanding their intent and tailoring your follow-up strategy, you can move leads efficiently through the funnel and maximize your […]
What’s keeping IT decision-makers (ITDMs) up at night in 2025? Where are they investing? And how can B2B marketers align their strategies to stay relevant? The Future Focus 2025 report answers these questions with fresh insights from IT professionals shaping the industry. If you're marketing to the IT sector, this white paper isn't just useful […]
Key priorities for keeping your 2025 marketing plan on track The B2B marketing landscape is moving faster than ever, and staying ahead (let alone keeping up) requires a fresh, informed approach. As 2025 kicks off, the challenges and opportunities for B2B marketers are clear: audiences are harder to reach, expectations for engagement are higher, and […]
The Google search API leak and growth of AI puts the onus on proper content curation. How you curate news and where you get it from has always mattered – and that process is even more important today. Two major themes developed in 2024 and point to the value of reliable, accurate news sources and […]
Using Content to Capture Demand and Empower Sales In 2020 the world changed forever. A global pandemic hit, causing everyone to rethink how they live, work, and play. As a technology company, you’re affected by this massive disruption in myriad ways. To ensure you don’t get left behind, you need to develop stronger, more effective […]
Unlock the secrets to winning over Gen Z with personalized, transparent and authentic marketing. The digital landscape is rapidly changing. What works one week can be completely different the following week. It all comes down to shifting consumer behaviors and characteristics of their generations. Of all the generations to date, Generation Z has grown up […]
To stay front of mind with nuclear power facility decision-makers, nuclear technology company Framatome attends industry events and advertises in electricity and utility publications. However, most digital and print publications are quite general. SmartBrief, a division of Future B2B, on the other hand, specializes in niche newsletters -- such as Nuclear SmartBrief -- with a […]
At the cornerstone of content consumption and the evolution of technology sits generative AI, which is fundamentally changing how brands and marketers conceptualize, produce and deliver creative content across multiple channels. Using the right prompts, generative AI allows for a seamless and personalized creation process for visual media and helps create interactive digital experiences. Delivering […]
B2B marketing – like every other form of marketing today – is constantly in a state of flux and evolution. No longer is it just evolving to be more B2C-like, it’s also facing changing technology and customer/prospect expectations. Future B2B, a global publisher of specialist content for professionals across 15-plus industries, dives into three B2B […]
When Apple Mail implemented its Mail Privacy Protection framework blocking email senders from collecting certain user data in 2021, one of the most important – and straightforward – email metrics got a little more muddy. Apple announced in July 2021 that its MPP framework would prevent email senders from collecting user activity data by way […]
Amid the shifting sands of algorithm changes and social media instability, marketers know that one constant remains, especially for B2B brands: Email delivers. That’s why, coupled with the value audiences continue to derive from newsletter content, the newsletter landscape is more crowded than ever. More than 9 in 10 Americans subscribe to an email newsletter, […]
Marketers who fail to embrace strategies that include diversity, equity and inclusion efforts could not only tarnish their brands but also risk isolating an influential segment of multicultural consumers. It is important for brands and marketers to understand that customers look for authenticity and evaluate brands across all touch points of the buying cycle. When […]
As B2B marketing strategies continue to put more emphasis on digital content, it is vital to your organization’s success to create and execute content campaigns to connect with your audiences — here is what you need to know to create an effective strategy from the start. Content marketing is an important part of capturing potential […]
