Education purchasing decisions don’t happen overnight. With multiple stakeholders involved with differing priorities, along with budget cycles and reviews, the process can take months or longer.
To stay top-of-mind during these lengthy buying cycles, savvy marketers partner with trusted industry voices like Tech & Learning. By leveraging an established platform, brands can maintain the continuous market presence required to win complex EdTech deals.
Here is why a sustained engagement strategy is critical for your brand.
The Consensus-Driven Buyer
Research from Gartner states that complex B2B buying processes involve 6-10 stakeholders to make the best possible decisions, which reflects the increasing nature of consensus-driven purchases
For marketers trying to reach these decision-makers, timing is everything. Even if a prospect is actively engaging with your content today, they may not be in a position to move forward just yet. Generating initial awareness is only the first step. The real challenge is retaining that awareness while buyers research options and seek out recommendations.
The Power of Peer Influence and Trust
As in any industry, peer advice is leaned on more than anything. According to McKinsey’s consumer decision journey insights, Word of Mouth can influence 20–50% of purchase decisions.
If you can consistently share customer success stories or valuable, actionable insights, your brand will remain front-and-center when those buyers finally enter the evaluation phase.
Maximizing Your Reach Without Overstretching
Success is measured by consistent engagement via trusted channels throughout the buying journey. Marketers can sustain engagement through a healthy mix of:
- Newsletters & Sponsored Content
- Webinars
- In-Person Events
Doing this alongside Tech & Learning amplifies your efforts. The strength of an established voice—and the trust already built with an engaged audience of education leaders—significantly aids in generating long-term familiarity for your brand.
Ready to build a lasting presence?
Discover how Tech & Learning can connect your brand with our dedicated audience of brand ambassadors.
