Merely four months following the release of the first-ever tweet, a fledgling publication made its foray into the British media landscape: ITPro. There may not have been a more propitious time to kick-start a news website reporting on all things tech than the summer of 2006; the industry was rife with product innovation, start-ups were making bold moves to break into new markets and businesses were figuring out how best to embrace new technologies, adopt IT systems and develop their network operations to grow their turnover.
Looking back, it is interesting to note the vast transformation between now and then. And that’s not just in terms of raw technological progress—across content, connectivity, security and privacy, online communities, etc—but also perhaps inevitably, in terms of societal impact. Many of the current themes and main actors might have already been on the stage at that point, but the stakes felt somewhat lower than today’s. Some of the stories then involving country leaders and technology can now feel absurdly quaint.
Some technologies set the standard for years to come; some set the scene early but were overtaken by others; some were designed to shape the future but did not pan out; some were surprise hits; some came and never left. Since then, ITPro has evolved to stay relevant and to give leaders the necessary knowledge to make informed decisions, including the ethical implications of large-scale IT adoption, while showing the level of passion expected to engage a readership that cares deeply about tech and what it can do.
And now ITPro is 20. Five years ago, the acquisition by Future meant that a brand with sights mostly set on the UK got to join a wider portfolio of titles and spread its wings in the North American market. The website has added geographical variants for the UK, the US and Australia, with regional news, specialized content and offerings tailored for companies operating in those territories. And throughout, the same dedication to go out and deliver the most relevant and timely information, directly from the leading actors that govern and shape the industry.
With prime access to B2B IT decision-maker audiences, ITPro provides unmatched advertising and content syndication opportunities across its digital ecosystem. From a custom article to a sponsored podcast via a lead-nurturing campaign, solutions that engage leaders beyond simple display are abundant and diverse. Beyond solutions, we offer extra levels of digital enablement, such as branded hubs hosting a variety of topical content all in one place on our website.
And with the recent establishment of Future B2B Tech, a consolidation of the entire portfolio of our tech brands under one umbrella, the commercial possibilities are even bigger. Designed as one ecosystem unifying ITPro, Smartbrief and ActualTech Media, the media powerhouse complements a custom content campaign with added layers of intelligence that provide scale, optimization and targeting that create real ROI.
We are very excited about what’s ahead in the world of B2B IT. The industry has been rocked by the advent of generative AI, and is already preparing itself for the age of AI agents. All corners of the industry are now likely involved in this new age, from hardware to security and workplace dynamics. ITPro is already talking to movers and shakers at the forefront of these trends, and we will continue to provide unbiased reports and opinions in the same way we always have.
We hope to see you (again) soon on our journey.
