Actionable intelligence to make marketing more impactful
The ITPro Future Focus, edition 2026 is now ready . Find out what are the tech priorities going into this year, the main focus areas in IT, the reasoning behind top-level decision-making and actionable insight to help vendors find the right strategies to find and work with the right buyers.
New trends in AI, cybersecurity, cloud, software and automation are clear focal points — particularly where they reduce operational complexity or future-proof infrastructure. With CTOs having reclaimed more of the final say in purchasing decisions, the bar is raised for marketers: educate, reassure, and build confidence over time.
23% of IT decision-makers plan to invest between 31% and 40% of their total IT budget into AI in 2026 — a 52% year-over-year increase.
Marketers who lead with proven outcomes, pricing transparency and trust-building narratives will be best positioned to convert rising IT budgets into long-term customer relationships in 2026.
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