Top stories from April
International travel to US down 11.6% in March (U.S. Travel 4/11)
U.S. Travel CEO discusses decline in inbound travel (U.S. Travel 4/29)
US boutique hotels face challenges in 2025 (Hotel 4/28)
Fla. bill would redirect hotel taxes from tourism (U.S. Travel 4/23)
REAL ID deadline just two weeks away (U.S. Travel 4/23)
Top trend
The 11.6% decline in international travel to the US in March is a significant indicator of weakening global travel demand, with sharp drops from key regions like Western Europe and Latin America. For professionals in the travel, hospitality, and retail industries, this means a potential shortfall in expected revenue and a need to shift marketing strategies toward domestic audiences or alternative international markets. Marketers should be concerned as fewer international visitors means less foot traffic, lower brand exposure, and reduced spend, especially in tourist-dependent sectors.
