Top non-ad campaign stories from April
- How organizations can move beyond B Corp certification, April 22
- AI-generated KFC ad sparks debate over creative ethics, April 8
- Brands face reputational risks with edgy social media, April 22
- Top B2B AI agents: A practical review, April 22
- Performance Versus Brand: Can Values Unlock Success in Both?, April 23 (NOTE: This is an ANAdv partner item.)
Other top stories related to AI and brand-purpose/DEI:
- Asian Americans embrace digital, seek values, April 25, AAF (multiple sources; see issue for links)
- AI struggles to match human creativity in marketing, April 16
Top trend
AI stories are regularly among the most clicked stories across the marketing briefs. While stories about AI tools are often popular (see AI agents story), other related stories are surfacing more. These deal with balancing the ethics and the human touch with the evolving tech, as evidenced by the AI-generated KFC ad (created by someone not connected with KFC) and an opinion piece about how only people can put intent and empathy in marketing.
Additional trends
Another key trend from April deals with brand purpose and multicultural marketing, as evidenced by the B Corp story from SB Marketing Original, the Nielsen study about Asian Americans embracing digital. Note that Hispanic groups also score high in using digital media.
