Advertise
ITPro
Trends Report
May 2025

AUTHOR

Carmel King
MD, B2B Tech & Entertainment Brands

PUBLISHED

May 6, 2025

Since 2006, ITPro has been dedicated to meeting the needs of IT professionals who are information-rich but time-poor. In a world of increasing complexity, we provide the insights this audience needs — in the right format, at precisely the right time. 

ITPro delivers a mix of news, analysis, reviews, opinion, in-depth features, podcasts, white papers, and more. Our aim is to help IT professionals separate the signal from the noise so they can make the right tech decisions to add value to their organization today, tomorrow, and beyond. 

ITPro’s sibling brands also work hard to serve their audiences. Cloud Pro aims to help individuals, teams, departments and businesses derive more value from cloud and associated technologies. And Channel Pro is a key touchpoint for the partner ecosystem, spanning consultants, distributors, ISVs, MSPs, MSSPs, SIs, VARs  — and everything in between. 

Top stories from April

These are the top-five best-performing articles from the month gone by:

  1. Google Cloud Next 2025: All the live updates as they happened
  2. Blackouts in Spain and Portugal could be a cyber attack
  3. Want to supercharge your vibe coding skills? Here are the best AI models developers can use to generate secure code
  4. RSAC Conference 2025 live
  5. Geekom Mini IT13 Review: A mini PC with power and ports aplenty

Top trend(s)

April played home to two major industry events in the form of Google Cloud Next (Las Vegas) and the RSAC Conference (San Francisco). Perhaps unsurprisingly, AI dominated as a theme at both events.

At Google’s event the focus was on enterprise AI, as well as cloud and cloud security. (You can find our post-conference commercial intelligence roundup here: GCN 25 ITP conference deck). While for RSAC - which we covered as part of a massive Microsoft commercial campaign - various angles were considered, including how AI can actually help rather than hinder when it comes to organizational security efforts. 

The recent, all-ecompassing power outage in Spain & Portugal had many assuming it was a cyber attack.The investigation into the exact cause is ongoing but suspicions there, in addition to the cyber attacks on M&S, The Co-Op and Harrods have people feeling quite nervous about what is possible and what may happen in the future. 

Why it matters to the ITPro audience: The power outage that grounded all planes at Heathrow, coupled with recent, similar events in Spain/Portugal and the cyber attacks on big-name retailers will, has really upped the game for ITDMs. Previously tasked with BAU, innovation and protecting a company’s data and systems, they now have to worry about what they would do if something of a larger scape occurred. This has brought not just security, but resilience and backup/diaster recovery back to the fore.  Why it matters to marketers: ITDMs are worried that the task at hand is bigger than anything they can confidently handle alone. They will want to hear from industry and government about what learnings have occurred from recent events and what proactive measures will be taken to strengthen our national security posture. They will also want to know what support they can get and which vendors and partners they can really trust when it matters most. This is a unique opportunity for those playing in these technology areas to shine and have meaningful conversations with existing and potential customers.

Missed last months Trend Report?
Missed the last update? Dive into past trends, traffic shifts, and industry headlines.
Read Now
SHARE THIS ARTICLE: 

More about ITPro

Learn more about how ITPro can help you create content that matters

Ready to get started?

Advertise with Us
1.888.741.7900
Full 7th Floor | 130 West 42nd Street
New York, NY 10036
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram