At Future B2B, our editors are constantly engaging with the market, staying in close communication with professionals across the entire industry, including clients, manufacturers, marketers, influencers, and leaders.

Each month, the Future B2B AV Tech team looks back at the previous four weeks to take note of what they have been hearing from the industry and what website visitors and newsletter readers have been consuming in order to see what trends they reveal. While this was traditionally a tool used inside the company to help inform team members, we thought it might be helpful for others to see these insights.

If you have any questions on the trends report, please email  anthony.savona@furturenet.com.

Top Stories From April

PRO AV

• AVI Systems Rebrands as FORTÉ
• Winners Announced for Best of Show at the NAB Show 2025 for AV Technology
• The Future of Pro AV: Visionaries to Take the Stage at InfoComm 2025
• AVIXA Report: Pro AV Growth Lifts as Uncertainty Poses Challenge
• Crestron Responds to Tariffs

RESI

• Grand Opening Celebration for ADI | Snap One Store in Omaha, Nebraska
• Lightapalooza 2025: Snap One Previews Lux by Control4
• Sony Celebrates 60 Years of Elevated Standards [Sponsored]
• Video Q&A: What’s Up With Furrion Outdoor TVs and Awnings [Sponsored]
• Integration Guide to Home Networks – Making Stronger Connections

MIX

• Slipknot Brings A Quarter-Century of ‘Pain’ on Tour
• RF Venue Antennas Move Into The Villages
• Queen, Cars Producer Roy Thomas Baker Passes at 78
• Capturing the Orchestral Vibes of Bad Bunny
• Waves Free Plugin Pack Debuts

Top Trend

PRO AV

As you can see from our top 5 stories from April, trade shows and tariffs dominated the month. 

• While NAB Show 2025 coverage still got plenty of clicks, it was considerably down from last year (for example, Mark’s trends/recap piece ‘NAB 2025: Tariffs, Convergence, and the AI Killer App?’ is typically a top 5 article; however this year it was No. 8). This is likely due to the show’s attendance being down, which was in part due to tariffs/uncertainty. 
• You can see in both the AVIXA Report and Crestron articles, tariffs are a very hot topic. In fact, the tariffs article from March 18 ran on SCN still got 211 page views in April. The big positive: We have decided to slowly roll out our InfoComm coverage and begin the “full-court press” on May 1, and the lone InfoComm article still got more than 600 PVs, so hopefully will build up momentum and dominate the May trends. 

RESI

• Tariffs are on everyone’s mind — manufacturers and dealers alike. The stories of tariff price increases are regularly in the top 10, and it was heard in sessions and on the show floor at the NY CEDIA Tech Summit in late April. 
• New products continue to be a draw for visitors to the website. It is a quiet time of year for new gear, which would make any product introduction stand out really well. Note that the Control4 Lux was introduced in January, and is still performing well. 

MIX

• Live sound is a year-round industry, but it really kicks in during the warmer months, revving up in early spring with the start of festival season, and then shifting into high gear through October, thanks to summer touring season. That is readily evident in our top 10 stories this month, where half are live sound-oriented, including three of the top 5. Unlike March, readers have now moved out of ‘buying mode’ so there were fewer new product announcements in our top-20, but they’re very curious to see how others are using gear, so they’re reading articles that illustrate how others work—for instance, those live sound stories, or the fact that we had three ‘Classic Tracks’ articles in our top 20.
• While tariffs are on everyone’s minds, Mix is not actively pursuing that story. We’re not ignoring it, but we’re not going out of our way to post about it either, for multiple reasons. First, anecdotally based on our Google Analytics, most of our online readership tends to be older and more conservative, which makes our readers likely to be more supportive of the current tariff situation. Impartially covering the tariffs’ impact—which is largely negative at this point—will not help our website stats or our readers’ view of the Mix brand. Secondly, given that most of the news at this point is that manufacturers are raising prices to pass tariff costs on to consumers, reporting on that will not endear us to potential advertisers either. When big tariff news directly affecting pro audio comes along, we will of course cover it, but right now, we remain focused on finding stories that get readers excited about equipment and buying it.