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ActualTech
Trends Report
May 2025

AUTHOR

Carmel King
MD, B2B Tech & Entertainment Brands

PUBLISHED

May 6, 2025

At ActualTech Media, we truly understand the pressures IT leaders are under because we’ve personally been there, facing those same challenges. Built by ex-CIOs, IT managers, and infrastructure architects, ActualTech helps businesses educate and connect with key decision-makers.

ActualTech’s webinar programs are the "secret weapon" that the world’s best tech marketers rely on to generate their sales pipelines.

Top stories from April

RSAC Conference Day One: Vibe Is 'All In' on AI for Security

RSAC Conference day two: A focus on what attackers are doing

Why Relying on Native Cloud Firewalls Could be a Critical Mistake

Organizations Prefer Third-Party Solutions for Cloud Workload Protection

Installed Technologies: State of IT Infrastructure

Top trend

Artificial intelligence dominated the RSAC Conference, commanding attention from established security vendors and startups alike.

Generative AI technologies like ChatGPT, DeepSeek, and Copilot, were the catalyst for the momentum around AI. But AI discussions highlighted at RSA have moved beyond generative AI to agentic AI; application of AI to traditional security domains, especially in the security operations center; AI-driven application security; defending against adversarial attacks on large language models (LLMs); and compliance and governance.

Echoing others, Cisco CVP Jeetu Patel predicted that security would be a key driver for AI adoption, which he framed as ironic given security practitioners' tendency to put the brakes on new technologies.

Additional trends

An independent report from a nonprofit organization found that the cloud network firewalls that come by default from Azure, AWS, and GCP do very little to protect organizations. It’s a good case for third-party firewall products.

We also wrote up the ATM Installed Technologies report, a survey of more than 1,300 IT pros to find out what infrastructure services they use.

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