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Top stories from March
These are the top-five best-performing articles from the month gone by:
- 'Digital hide-and-seek': Workers are wasting hundreds of hours a year sourcing the information they need to carry out their role
- ‘The entire forecasting business process changed’: Microsoft CEO Satya Nadella says Excel changed the game for enterprises in 1985 – he’s confident AI tools will do the same
- Dell XPS 13 9350 review
- 'The tide seems to be turning towards office attendance': 64% of hybrid business leaders want staff back in the office – but many worry that enforcing RTO mandates will drive employees away
- Microsoft is ending support for the Remote Desktop app – here are three alternatives you can try instead
Top trend(s)
Productivity was definitely a big trend during the month, with organizations looking at it from both sides (positive and negative) of the fence. Microsoft’s CEO believes AI will be a game changer, productivity-wise, for businesses, in the same way its Excel application did back in the day. Yet, other leaders are worried about productivity and want workers back in the office as things were largely pre-pandemic.
There’s also a big concern that workers are spending more time looking for the information they need and less time actually acting on that insight and making informed business decisions. There’s a sense that the siloes that modern technologies such as the cloud looked to remove have crept back in in some cases, which represent a big step backwards rather than forward.
Ultimately, we know productive businesses are profitable ones so anything that hinders rather than helps will not be a welcome addition to companies around the world.
Why it matters to the ITPro audience: Many businesses are having to do more with less so they need technologies that support workflows and foster collaboration and productivity in a seamless way for end users. Importantly, these tools and systems need to be both secure and easy to manage from an IT perspective.
Why it matters to marketers: Tools that cut through complexity and simplify the path to increased positivity will be well received at the current type. That said, in a world where we have more tools available than ever before, the narrative around what the tool does and how it can help will need to be loud and clear. Otherwise, there is a danger that some solutions will be ignored as ITDMs suffer ‘tool fatigue’ and don’t understand how your offering is different from the rest.
Additional trends
Not quite a trend, but Microsoft turned 50 this week (April 4). Op-ed here.
