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ActualTech
Trends Report
April 2025

AUTHOR

Carmel King
MD, B2B Tech & Entertainment Brands

PUBLISHED

April 7, 2025

At ActualTech Media, we truly understand the pressures IT leaders are under because we’ve personally been there, facing those same challenges. Built by ex-CIOs, IT managers, and infrastructure architects, ActualTech helps businesses educate and connect with key decision-makers.

ActualTech’s webinar programs are the "secret weapon" that the world’s best tech marketers rely on to generate their sales pipelines.

Top stories from March 

How AI is Changing the Way the World Builds Computers (NY Times)
Inside Google’s Two-Year Frenzy to Catch up with OpenAI (Wired)

Organizations Understand Cyber Threat, but Many Still Aren’t Prepared (ATM)
IT Pros Intrigued by AI Tools for Offensive Security (ATM)
Biggest Multi-Cloud Security Challenges Include Cost and Management (ATM)

Top trend

The top two stories in the list above represent really in-depth pieces from major mainstream media on artificial intelligence. The coverage shows how seriously elites and financial markets are taking the battle to be relevant in AI. This has huge downstream implications for most of our clients who are scrambling to take advantage of the AI platforms that the megavendors are providing and to develop their own IP and integrations around AI. Due to the surge in traction around AI, we’re in the process of tweaking the ATM multi-client calendar to retool a half dozen events over the rest of calendar year 2025 to incorporate major AI elements.

Additional trends

After the potential for business transformation in artificial intelligence, security remains the next key priority for organizations. We’ve got new coverage on the ATM blog about cybersecurity concerns, offensive security, and multi-cloud security.

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