Level Data needed to connect with verified K12 administrators, superintendents, curriculum leaders, and technology directors—who hold real purchasing authority. These professionals have limited time, crowded inboxes, and a natural skepticism toward vendor messaging.
The company’s objective was clear: generate top-of-funnel leads while building brand credibility among decision makers who influence district investments.
But achieving that required more than a single channel. It demanded consistent visibility in trusted environments where educators are already engaged.
Rather than relying on one-off campaigns, the program focused on sustained presence across multiple touchpoints—combining email, content, and social amplification to reinforce awareness and drive action.
Level Data leveraged a coordinated mix of demand generation tactics designed to maximize reach and conversion:
Native Newsletter Advertising
An always-on presence within trusted industry newsletters ensured consistent visibility with verified education leaders multiple times per week.
Dedicated Email Sends
Full share-of-voice email campaigns delivered targeted messages directly to qualified administrators, driving high-intent engagement and lead capture.
Social Amplification (SmartSocial by SmartBrief)
Campaign messaging extended beyond the inbox to reach the same verified audience across social platforms, increasing frequency and reinforcing brand recognition.
Thought Leadership Content Placement
A featured Q&A and full-page ad within a back-to-school digital publication positioned Level Data as a trusted voice while generating targeted leads from engaged readers.
This coordinated strategy ensured the brand was not just seen but remembered.
SmartBrief delivered both scale and quality, demonstrating the power of consistent, audience-aligned engagement.
Campaign Performance Highlights
Most importantly, these leads matched Level Data’s ICP, verified decision makers with real purchasing influence in K12 districts.
Read more about how SmartBrief helped Level Data here.
I have partnered with SmartBrief for over 7 years, spanning a wide array of K12 products and companies and I have never been disappointed with the quality or quantity of leads.
You cannot beat the value of SmartBrief advertising and the strategic partnership of their team.
