Putting Investment Insights in the Right Hands

The Challenge

The goal was to increase awareness and drive engagement among their target audience. MFS has a lot of thought leadership but needed to connect its investment insights, market commentary and educational content with readers who value those insights.

How did SmartBrief Help MFS Boost Awareness and Engagement?

To tap into SmartBrief’s network, MFS and SmartBrief partnered on a multi-tactic approach that included Spotlights, Dedicated Sends, Above the Fold Takeovers and CPM retargeting for readers who previously clicked on MFS ads.

The high-visibility placements like the Above the Fold Takeovers maximized exposure, Dedicated Sends drove direct clicks and retargeting re-engaged readers who had already shown interest.

Together, this approach helped keep their brand in front of the right audience and encouraged continued interaction over time. Overall, the campaign delivered a strong impression volume paired with meaningful click engagement, demonstrating success in driving both awareness and active interest among MFS’ target audience.

Read more about how SmartBrief helped MFS here.