In today’s crowded marketing landscape, producing valuable research and insights is only half the battle. The real challenge is ensuring that content reaches decision-makers when they’re most receptive. That was the challenge facing Ibotta as it sought to expand the reach and impact of its industry insights.
Through a targeted partnership with SmartBrief, Ibotta gained direct access to highly engaged retail and consumer goods professionals, transforming thought leadership into measurable engagement and lead generation.
SmartBrief helped Ibotta activate a targeted, multi-channel strategy designed to build awareness and drive action among retail and consumer goods professionals.
The campaign leveraged a combination of high-impact placements, including:
These tactics enabled Ibotta to maintain a consistent presence within trusted editorial environments, ensuring their insights were delivered to audiences already engaged with industry content.
Importantly, the campaign focused not just on visibility, but on sustained engagement across key retail audiences.
The partnership delivered strong performance across awareness and demand generation metrics—demonstrating the power of targeted, permission-based audience access.
Campaign Results:
Beyond the numbers, the campaign helped nurture relationships with major accounts while driving new pipeline opportunities—reinforcing the role of high-quality audience engagement in long-term revenue growth.
Read more about how SmartBrief helped Ibotta here.
SmartBrief provides a direct line to an attentive, professional audience. Their ability to place our thought leadership within a trusted editorial context has etched their place in our strategy.
We chose SmartBrief because of the high relevance and authority of their editorial environment.
