MIC Food Group wanted to improve brand awareness and gain marketing qualified leads for the sales team. Working with SmartBrief put MIC’s brands directly in front of highly engaged, decision making professionals in industry specific environments. It drove awareness and action with audiences who were already paying attention.
The campaign reached a highly relevant, decision-making audience and produced more qualified leads. Given the strong audience alignment and lead quality, continued or expanded investment is justified.
Read more about how SmartBrief helped MIC Foods here.
The SmartBrief newsletters deliver credibility and reach we haven’t received from other paid advertising platforms. … The editorial environment elevates brand trust and ensures our message appears alongside content the audience values and engages with."
We chose SmartBrief because of its strong editorial credibility, targeted distribution and audience relevance within the foodservice and retail sectors. As longtime recipients of SmartBrief newsletters, we value the consistency and quality of the content.
