For more than 25 years, SmartBrief has set the standard for B2B content delivery and newsletter innovation. Today, we debut the latest iteration of our core newsletter product, with a fresh new design that reflects our ongoing commitment to providing impactful and engaging content that enables industry-leading professionals to thrive at work and beyond.
Why a redesign, and why now?
In a rapidly evolving digital landscape, it's essential that publishers continually evolve to serve audiences and advertising partners. SmartBrief’s new design brings the latest thinking in email design and deliverability to partners, brands and readers, including:
- A modern look: The new template leverages contemporary aesthetics and digital content best practices.
- Improved engagement: SmartBrief paired a top-to-bottom refresh of design elements with streamlined touchpoints to deliver an intuitive and engaging reader experience.
- Accessible design: The design and email product teams conducted a full Web Content Accessibility Guidelines audit to ensure SmartBrief content can be consumed by all users, including those with disabilities.
A modern, user-centric design is essential to delivering on SmartBrief’s mission to make it easy for audiences to stay informed and connected to the need-to-know news, insight, and analysis driving their work forward.
What SmartBrief stakeholders can expect
SmartBrief’s redesign offers clear benefits across our digital publishing ecosystem:
- Clients: Expect improved performance from SmartBrief’s fresh, accessible design. Your messages will reach your target audience more effectively, further enhancing the ROI you’ve come to expect from SmartBrief.
- Partners: You'll benefit from continued alignment with the leading publisher of newsletters for professional audiences, plus opportunities to spotlight your brand throughout with custom design elements that put your messaging front and center.
- Readers: You’ll enjoy easier and more intuitive access to the industry-leading insight you’ve come to expect from SmartBrief.
When you’ll see a change
The redesign will launch in two phases. Phase 1 implements the top-to-bottom visual refresh of design elements to streamline the reader experience. The new design launches to all SmartBrief subscribers on Thursday, Aug. 14.
Phase 2 will bring enhanced functionality, including updated features like redesigned ads and an enhanced process for sharing content.
This is only the beginning of a continued evolution. Look out for more exciting features in the coming months. Visit www.smartbrief.com to learn more.
